EDSTANDRING is the CEO of the iconic Hush restaurant in Mayfair, and all-day Parisian inspired burger brand, Haché. His dynamic career in the hospitality industry has spanned Richoux Group plc, Villandry Kitchen, Ground burger restaurant, Yard “pizza al metro” concept, Café Pasta, Bar Room Bar and Firkin Beer Co.
After an illustrious start bussing tables at the Happy Eater in Guildford, and a degree in Economics, a passion for skiing took Ed to
Val D’Isere, where he joined Mountain Trading Company. Initially a bar man, he won Employee of the Year, and quickly worked his way up to overseeing a group of bars, brasseries, a hotel and a club over a 5-year period.
Returning to the UK, Ed joined Punch Taverns, where he founded Bar Room Bar with Karen Jones. As Operations Director, he expanded the concept to four sites in London, selling the company to The Spirit Group in October 1999 for £4.5m, having previously raised £2m worth of investment.
Ed moved with Bar Room Bar to The Spirit Group, where he co-founded a development division of the company, expanding the Bar Room Bar concept to 30 nation-wide sites with a turnover of £20m and EBITDA of £5m. Whilst with The Spirit Group, he also developed the Firkin Beer Co pub concept, rolling this out to 20 sites in 2 years.
In 2004, Ed was asked to join Gondola Group, to create a development company. Here, he developed“pizza by the metre” Yard, and reinvigorated the core Café Pasta brand, delivering five consecutive years of like-for-like growth.
The Café Pasta brand was so successful that Ed formed Relish Restaurants with the same key investors, including Capricorn Ventures International and Adam Kaye. It was through Adam that Ed met Jamie Barber, becoming an early investor in Hush, and working with him to develop Villandry Kitchen as a joint venture, rebranding two existing sites with a £1m investment. During his time at Relish, Ed also created the award-winning Ground burger restaurant…inspired by a little neighbourhood “better burger” brand called Haché…
In 2011, Ed was asked by the Kaye family investors, as Managing Director, to turn around Richoux Group plc and the 100-year-old historic[e1] café concept Richoux.
Having developed and implemented a 5-year strategy for Richoux Group and quadrupling the market cap, Ed left the group in September 2016 to join forces once again with Jamie Barber, acquiring his inspirational gourmet burger brand, Haché.
The award-winning, female friendly, all-day, burger centric restaurant brand is a dominant player in local neighbourhoods and the team are looking at further opportunities to expand. Since acquisition, the group have refurbished and repositioned the group, opening a sixth site in Holborn.
Haché won the Casual Dining Award’s “Menu Innovation Award 2018” and was a finalist in the National Burger Awards Which Year. The Hache team, Ed and Jamie have worked with leading female chefs including Sabrina Ghayour, Zoe Adjonyoh and Asma Khan to create limited edition burgers and raise a significant sum for their chosen charities.
Ed is a keen sportsman and fundraiser, running the London Marathon for Shelter, completing Ride London for Glass Door and raising significant funds for Action Against Hunger through his business interests. He is a trustee of St Marys Church Battersea. He lives in Battersea with his wife and three children and hasn’t yet lost his hunger for burgers.